Wine & Spirits Brand Protection

Since 2007, Prooftag develops, with and for wine & spirits professionals, a wide range of brand protection solutions to prevent counterfeiting, re-filling and parallel markets. These solutions are designed and developed to prove the authenticity of each bottle, trace them, prove they have never been opened and create value for the producers by providing marketing added services. Its extensive experience and know-how in the protection of ultra-premium as well as entry level products has lead producers, distributors, experts and auction houses to choose Prooftag solutions.

VALUE

Why would you need a brand protection solution?

Refilling

Can your consumers tell if the content of the bottle has not been changed?

Unfortunately, opening a bottle without leaving the slightest trace of tampering is effortless. Many sly professionals or even individuals have understood how to do this. The re-filling and the resale of these bottles have become a common fraud and a threat to your reputation.

It is necessary to seal the bottle capsule to prevent re-filling attempts today and in the future.

Counterfeiting

Can your consumers easily verify the authenticity of your bottles?

Your market is global and multi-channel. The scandals related to counterfeiting now affect all regions of the world and all types of wines & spirits. Counterfeiters can effortlessly and without risk make just as much profit with entry and medium range products than those with big names. More and more consumers are wondering about the authenticity of the bottles.

Your consumers, in doubt, need to be able to verify the authenticity of a bottle before buying it.

Parallel Markets

Are your consumers buying your bottles from an authorized reseller?

You work hard to offer your products to consumers in the best possible conditions. Whether you sell direct or through a carefully chosen professional network, it is not appropriate to see your bottles appearing on markets that you have not authorized (internet, online auctions, discounters…)

A strategy to track & trace your bottles has become a necessity to identify those who are sabotaging your commercial policy.

Bottle Refilling

Can your consumers can tell if the content of the bottle has not been changed?

Unfortunately, opening a bottle without leaving the slightest trace of tampering is effortless. Many sly professionals or even individuals have understood how to do this. The re-filling and the resale of these bottles have become a common fraud and a threat to your reputation.

It is necessary to seal the bottle capsule to prevent re-filling attempts today and in the future.

Counterfeiting

Can your consumers easily verify the authenticity of your bottles?

Your market is global and multi-channel. The scandals related to counterfeiting now affect all regions of the world and all types of wines & spirits. Counterfeiters can effortlessly and without risk make just as much profit with entry and medium range products than those with big names. More and more consumers are wondering about the authenticity of the bottles.

Your consumers, in doubt, need to be able to verify the authenticity of a bottle before buying it.

Parallel Market

Are your consumers  buying bottles from an authorized reseller?

You work hard to offer your products to consumers in the best possible conditions. Whether you sell direct or through a carefully chosen professional network, it is not appropriate to see your bottles appearing on markets that you have not authorized (internet, online auctions, discounters…)

A strategy to track & trace your bottles has become a necessity to identify those who are sabotaging your commercial policy.

Discover our brand protection solutions
security solution for wine and spirits

AUTHENTICITY

Prove the authenticity of each bottle to distributors and consumers

Anticounterfeiting to prove your bottle authenticity
  • Secure the opportunity to identify and authenticate each of your bottles, wherever it is on the market and without specific tooling.

  • Prove the authenticity of each bottle to distributors and consumers.

  • Reassure your consumers by empowering them with the ability to check the authenticity of your bottles for themselves before buying.

  • Integrate the authentication service on your Internet site to promote its usage and send a strong message of deterrence to counterfeiters.

Find out how you can use Prooftag anti-counterfeiting technologies to prove your bottle authenticity:

Authentication

SERVICES

Engage your consumers

Each seal is linked with a dynamic presentation page on the Prooftag service platform: the Prooftag Cerv. Promote your name and your wines by creating your product pages yourself.

Enlighten your consumers on the specific features of your products and help them in their choice and the discovery of your bottles. The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship.

Track & Trace

Manage track & trace during production with CertiTRACK

Trace each bottle from production to consumption in connection with your quality management system to identify the potential reasons for non-compliance (cork, container, tank…). Limit health hazards by following your bottles in your distribution networks in the hypothetical need to make a product recall.

Specifically designed to control mass serialization of your product, the CertiTRACK Manufacturing Execution System (MES) simplifies data management by centralizing the information related to your products and the associated processes.

item level track & trace to fight counterfeiting

SOLUTIONS

 Technologies for bottle’s authentication

Prooftag Brand Protection Technologies

Conventional anti-counterfeiting technologies are mass produced and therefore mass reproducible. Only authentication technologies that cannot be reproduced by their own manufacturers provide the assurance of an effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own security solutions based on the chaosmetry concept. Like biometrics that identifies human beings by their physical characteristics, chaosmetry relies on recording non-cloneable physical elements to create a serialized authentication feature.

Bubble Tag®
Ramdot®
FiberTag®
Variogram®
2D Codes

SAMPLES

Free personalized sample request