Prooftag offers to cosmetics brands a large range of solutions to prevent parallel markets and counterfeiting. Those solutions are designed and developed to create value for the producers by providing marketing added services.
Prooftag has extensive experience in the protection of ultra premium as well as entry level products. Our solutions are used by producers, distributors, in Europe, North America and Asia.
We invite you to discover our extensive range of products and services dedicated to the cosmetics industry.


Why would you need to secure your cosmetics products?

Parallel Markets

Are your consumers buying your cosmetics from an authorized reseller?

You work hard to offer your products to consumers in the best possible conditions. Whether you sell direct or through a carefully chosen professional network, it is not appropriate to see your products appearing on markets that you have not authorized (Internet, Online Auctions, Discounters…)

A strategy to track & trace your products has become a necessity to identify those who are sabotaging your commercial policy.


Can your consumers easily verify the authenticity of your products?

Your market is global and multi-channel. The  scandals related to counterfeiting affect all regions of the world and all types of cosmetics. Counterfeiters can effortlessly and without risk make just as much profit with entry range products than those with big names. More and more consumers are wondering about the authenticity and safety of the products that they buy.

Your consumers, in doubt, need to be able to verify the authenticity of a product before buying it.


Can your consumers tell if the content of the product has not been tampered?

Consumers do not want to buy a product that has been opened or tested by another person. They want to be sure that the product has not been tampered or touched
by anyone else.

It may be necessary to seal your packaging to prevent tampering attempts.

Discover our solutions


Prove the authenticity of each product to distributors and consumers

  • Secure the opportunity to identify and authenticate each of your products, wherever it is on the market and without specific tooling.
  • Prove the authenticity of each product to distributors and consumers.
  • Reassure your customers by empowering them with the ability to verify the authenticity of your products for themselves before buying.
  • Integrate the authentication service on your Internet site to promote its usage and send a strong message of deterrence to counterfeiters.


Interact with your consumers

Each seal is linked with a dynamics presentation page on the Prooftag service platform: the Prooftag Cerv. You can promote your brand and your products by creating your product presentation pages by yourself.

Enlight your consumers on the specificities of your products to help them in their choice. The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship.


Manage your production lines in real time with CertiTRACK

Trace each product from production to consumption in connection with your quality management system to identify the potential reasons for non-compliance.
Limit health hazards by following your products in your distribution networks in the hypothetical need to make a product recall.
Manage your production line in real time and drive your internal and external production process.

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Brand protection solutions

Prooftag technologies

Conventional security technologies are mass produced therefore mass reproducible. Only security technologies that cannot be reproduced by their own manufacturers provide the assurance of an effective protection against counterfeiting.

Since 2004, Prooftag has been developping its own security solutions based on the chaosmetry concept. Like biometrics  that identifies human beings by their physical characteristics, chaosmetry relies on recording non-clonable physical elements to create a serialized authentication feature.

Bubble Tag™
2D Codes


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