There are two types of consumers buying counterfeit products: those doing so voluntarily and those doing so involuntarily. Whereas the first are not necessarily your clients, the second group is made up of those of your clients who fall victim to counterfeiters' tricks.
You are looking for a security solution which will enable your brand to limit the growth of counterfeiting, as well as to gain market shares over counterfeiters. Prooftag offers you the opportunity to develop a brand protection strategy in line with your marketing strategy.
With the unique Prooftag solution for brand protection and promotion, you guarantee the authenticity, the traceability and the integrity of your products.
Prooftag deployes security solutions which enable our customers to make their investment profitable by combining the functions of :
Certification / Authentication
Each product becomes individually authenticated visually at any time and in any place, by authorized people using a basic Internet mobile phone or PC connection.
For formal authentication, the Bubble Tag™ can also be authenticated electronically by a whole range of desktop and mobile readers.
Traceability and Supervision of production process
Each product is individually identified and traced for
- identification of parallel markets
- real time quality control on the production line
- crisis management
Each packaging is sealed to limit the risks of tampering and refilling.
To promote brands and to communicate interactively, in the consumer’s language, the specificities of the products are protected.
