With the development of e-commerce and globalized communications, the Internet has come to be seen as the main vector for the distribution of forgeries. The Web has made it possible to purchase all sorts of products in just a couple of clicks: medicines, watches, textiles, perfumes...
It didn't take counterfeiters long to realize the advantage of this new sales channel, which put them directly in touch with retailers and consumers all over the world.
Linking traceability and authentication
Today, there are many companies offering traceability solutions based on the verification of a registration number on a reference site. However, these solutions do not allow you to check the origin of a product, nor do they guarantee the integrity of a document. They merely serve to verify that the unique indentifier is present in the system.
With the Bubble Tag™, Prooftag provides the ultimate verification solution, visible over the Internet. This invention ensures both the unit traceability and the authenticity of documents and products, in a readily verifiable way, anywhere in the world. The Internet plays a fundamental role in this concept of unitary authentication, unlike traditional technological solutions. It creates a privileged relationship based on trust, between the brand or administration using the Bubble Tag™ and its clients or users, who need to be sure that a product or document is authentic.
This direct, two-way relationship makes it possible to exclude counterfeiters, and to re-establish the authority of a brand or a public institution on the Internet.
Prooftag, strengthened by its experience, can offer solutions to meet your specific business requirements, whether for small or large quantities.
We already provide tailor-made solutions to the following markets: