Proof Tag

Mark Lubell, MAGNUM: “In our continued efforts to protect the rights of authors, buyers and fine art dealers, Magnum has been aware of this development at HP since its inception as part of our technology partnership,” said Mark Lubell, managing director, Magnum Photos New York. “The ARTtrust concept corresponds to our efforts and Magnum Photos will actively participate in the upcoming testing phase of the solution.”

Bernard Richebé, photographer: “The proper protection and valuation of artist’s prints using an authentication tool that cannot be forged has become an absolute necessity in the modern world.  ARTtrust has provided a simple and definitive solution for all artists who believe that protecting their work is an integral part of the act of creation. I'll be adopting it immediately."

Xavier Soule, director of Galerie VU’,“The unforgettable image of a chance moment frozen by technology is an astounding symbol for authenticating a photograph! The Galerie VU' and its artists would like to give a very enthusiastic welcome to the first steps taken by this technological innovation, which delivers what is needed in an everyday tool: simplicity and effectiveness.”

Bruno Macé, photographer: “The prints market died because it did not have a reliable authentication device. I think ARTtrust is a good way to bring that market back to life. Moreover, painters are making increasing use of digital solutions when creating their art. That is why it is my view that authentication is more important now than ever.”

Joel Meyerowitz, photographer : Joel Meyerowitz, photographer: "In this age of refined mechanical reproduction the temptation to forge photographic works of art is easily satisfied. We have been hoping and waiting for a foolproof method of security and maintaining the authenticity of our work. ARTtrust has appeared at precisely the right moment. My new work: "Legacy," now being released to the market will immediately be tagged with ARTtrust documentation.

Matthieu Torrano, of TMIC (Time Machine Image Centre) in Beijing: “At a time when China is opening up to the world on different fronts, including the presentation of its artists to the world, ARTtrust seems to us to be the best solution to reassure the market regarding Chinese works of art and support the development of Chinese artists abroad. TMIC also considers ARTtrust a standard that will enable promoting and providing information about the exacting quality standards for ink printing in China.”