Brand Protection FAQs
How can the consumer control the authenticity at the point of sale?
Consumers can check the authenticity of a Bubble Tag™ at the point of sale using a basic mobile phone with an Internet connection. They simply have to enter the tag reference on the website mentioned, in order to access the image of the Bubble Tag™ and the product description.
How can one encourage the consumer to check authenticity?
Brands using Bubble Tags™ give very clear information on how to check authenticity. This information can be consulted either on the product, or on the packaging, in accompanying documentation or on the Internet website.
The more information the brand provides, the more the consumer is likely to check authenticity.
Is there a minimum quantity to order?
Bubble Seals™ are individually produced. Therefore there is no minimum quantity order, since no special tool is necessary for the production, the personalization, or the recording of a standard Bubble Seal™.
How can the Bubble Tag™ become a marketing tool for brands?
The Bubble Tag™ creates a link between the brand and the consumer when a check on authenticity is made. Access to a specific internet page also gives access to information which can help consumers in their choice at the moment of purchase.
Is the Bubble Tag™ limited to a certain category of products?
The Bubble Tag™ can be directly or indirectly applied to any type of product. Depending on the type of product, the Bubble Tag™ can be positioned on the outer packaging, the packaging, the product itself, or on a certificate accompanying the product.
How does one ensure the logistical security of the Bubble Tag™?
It is important to differentiate the stage at which the Bubble Tags™ are delivered from the stage at which they are activated. On delivery, the Bubble Tags™ have not been activated, therefore no verification is possible. It is up to the rights holders to decide whether or not, and when, to prepare them for authentication, through an operation known as 'activation', which is their sole responsibility.
When should one activate a Bubble Tag™?
A Bubble Tag™ can be activated at any time by its rights holder. However, Prooftag recommends activation only after the the Bubble Tag™ has been implemented on the product.
