Fleurier – 7th of July 2009 - Parmigiani Fleurier and Prooftag introduce for the first time on the market a break through innovation to insure the investment of watch amateurs.
How can you be sure when you are a fine timepiece amateur that you are investing into a unique and rare authentic watch? Of course you should not buy from the Internet and buy only from an official dealer. But then, how can you tell that you are buying from an official dealer or that the watch sold is genuine. Consumers around the world need to be reassured.
For the first time on the market, watch amateurs will be able to control by themselves the origin of their watch through a highly secure certificate of authenticity
From the 1st of June, Parmigiani Fleurier timepieces have started to be sold with a unique certificate of authenticity. These certificates are controllable by anyone regardless of their cultural background or computer skills. No specific tools or training is required since a simple visual comparison over the web on PC or Mobile phone is enough to check the origin of the card.
Each Parmigiani Fleurier certificate is made unique and impossible to reproduce thanks to the Bubble Tag™ incorporated into the card. Unlike others security technologies the Bubble Tag™ makes the certificate even impossible to duplicate by Prooftag itself. Each bubbles Tag™ is unique since bubbles are self generated and appear randomly into a transparent polymer. The position, size and shapes of the bubbles in this three dimensional pattern are impossible to reproduce by any technical mean.
Each Parmigiani Fleurier watch is associated with a unique Prooftag certificate. Not only these certificates are highly secured but they are also very easy to control from anywhere at anytime.
Consumers can very simply control this certificate online by logging onto the www.parmigiani.ch website. The owner of the watch and of the certificate can log onto that site to access webpages presenting the pattern of the Bubble Tag™ for authentication and information on that watch, the manufacture and associated services.
About Parmigiani Fleurier
The Parmigiani Fleurier brand - a watch making adventure that transcends the mundane - was created in Fleurier in 1996 and was guided by the passion of a man who remained faithful to the very essence of the watchmaker. Michel Parmigiani, master horologist, renowned restorer and talented creator of mechanical time-keepers dedicates his knowledge, which has been enriched by past and present events, to the benefit of the brand. In less than a decade, Parmigiani Fleurier was able to fit out its manufacturing workshops with the means to produce exceptionally high-quality goods
