Guaranteeing the authenticity of a product is a key concern for manufacturers who pay close attention to client satisfaction and brand image. Bubble Tag™ technology was developed by Prooftag and has proved to be a reliable solution in terms of traceability, authentication and the fight against fraud.
MOTUL, an internationally recognised brand in the automobile sports industry, released its latest line of racing engine lubricants in October: the 300V series.
With the goal of guaranteeing the authenticity of its premium lubricants in mind, MOTUL has become the first company in the automobile sector to choose Bubble Tag™. With Bubble Tag™ customers can quickly and easily verify the authenticity of a product, online. Each tin has its own individual Bubble Tag™ integrated into the security seal creating a digital stamp that is unique to that product, proving its origin.
The Bubble Tag™, made from a translucent polymer, which, as a result of a random phenomenon, self-generated bubbles appear, is impossible to replicate. This effective technology offers a lasting solution to counterfeiting. Franck Bourrières, Director of Sales and Marketing at Prooftag, states: “We develop solutions that aim to secure products and protect a brand’s image. MOTUL is Prooftag’s most important client in the automobile industry and we are proud to find new ways to implement the Bubble Tag. ”
