In selecting Prooftag’s Bubble Seal™, the Bordeaux wine producer confirms the origins of its vintage wines and strengthens the exceptional character of its bottles.
Château Palmer has chosen to use Prooftag’s Bubble Seal™ to secure its vintage wines. All Château Palmer and Alter Ego bottles dating from the 2009 vintage onwards will carry an authentication seal added by the producer prior to shipment. The seal gives access to essential information about each bottle on a database that is then made available to consumers.
Bubble Seal™ allows consumers to check the origin of each bottle and to access all relevant information either online or via their mobile phone. This guarantees their quality, traceability and authenticity to the customer. The protection technology encompasses a personalised seal placed on the capsule of the bottle and guarantees that the bottle has not yet been opened.
Château Palmer joins the exclusive group of prestigious manufacturers that have taken advantage of Prooftag’s Bubble Tag™ technology to protect the authenticity of their wines. Château Palmer’s Development Director Bernard de Laage de Meux states: “The exceptional character of each of our bottles drove us to reinforce the process of authentication of our wines. We were convinced by Prooftag’s technology and decided to implement its authentication system moving forwards.” Franck Bourrières, Prooftag’s Sales and Marketing Director, adds: “The finest wines are often targeted by counterfeiters, and producers are mobilising themselves to counteract this. Our solution helps to guarantee and secure a brand’s commercial activity and furthermore, protect its image. Prestigious references like Château Palmer are proof of the viability of our technology.
