Montauban (France), 21st May 2011 – Pillitteri Estates Winery received one of the highest honours in Bordeaux France, where they were awarded the Canada Medal at Citadelles du Vin for the best Canadian wine in competition at the most prestigious wine and spirits exhibition in the world, Vinexpo.
Pillitteri received these accolades for the 2007 Chardonnay Icewine. This was a tremendous accomplishment for the winery which prides itself as the world's largest estate producer of Icewine.
Pillitteri's commitment to quality and authentic Icewine and this most recent accolade has led Pilliteri announce a new partnership with Prooftag, a product authentication and tracking system. Because Canadian Icewine is such a prestigious and sought after product, there is a growing demand for it all over the world. This rapid growth in demand, however, has created the opportunity for large amounts of counterfeit Canadian Icewine to enter the international market, and Icewine is now one of the most counterfeited wines in the world.
Prooftag's main system is a bubble tag™ which cannot be duplicated and creates a pilfer proof covering on Icewine. This bubble tag™ has a unique number which can be accessed from the web and on any smart phone to confirm authenticity by visually inspecting the bubbles on the tag and the related file online. Once removed the unique and unduplicatable design is destroyed. Prooftag's bubble tag system is currently being used on some of the most well known and expensive wine brands in Bordeaux and the Napa Valley. "We are proud of the collaboration established with Pillitteri Estates Winery in Canada to secure their Icewine. As a market leader, Pillitteri Estates Winery is the first Canadian winery to use the Bubble Tag technology to ensure a high level of security to their consumers around the world" declares Franck Bourrières, Sales and Marketing Director at Prooftag.
Pillitteri's winning Chardonnay Icewine will be the first product to carry this new seal and the first of such seals was applied at a ceremony at Vinexpo in Bordeaux, France to commemorate the prestigious win and new partnership. Bubble seals will be rolled out on all Pillitteri Icewines exported out of Canada to ensure the quality of their wine and the integrity of their brand. "We are always concerned over counterfeit Icewines entering our markets, the bubble seal will allow us to maintain our brand and family's integrity around the world. When our wine's win such a prestigious award it creates excitement in the community and demand for our products. We are thrilled with this recognition and now we have a system in place to ensure all our customers are receiving pure Canadian Icewine" Says Pillitteri C.E.O. and President of Sales, Charles Pillitteri.
About Pillitteri -
Pillitteri Estates Winery est une entreprise familiale fondée en 1993, dont le vignoble couvre un peu plus de 40 hectares à Niagara-on-the-Lake(Canada). Depuis sa création, l’entreprise a connu une croissance exceptionnelle et s’est établie comme leader du secteur. Actuellement premier producteur de vin de glace au monde, elle exporte vers 31 pays. Pillitteri a remporté plus de 600 distinctions nationales et internationales, soulignant son engagement à produire des vins et des vins de glace VQA.
